YouTube Strategy & Content Development
Helping creators & brands grow on YouTube with content their audiences will want to see more of.
How I Can Help You Grow on YouTube
Channel Audits
A deep dive into your channel to find what’s working, what’s not, and where the biggest growth opportunities are. You’ll get a clear, actionable plan of recommendations you can put into play right away.
YouTube Strategy
A complete growth plan that covers audience targeting, content pillars, branding, and posting schedule. You’ll walk away knowing exactly what to create and how it fits into your long-term goals.
Content Development
Work together to plan and structure videos that keep viewers watching, subscribing, and returning. We’ll refine concepts, hooks, and formats to maximize clicks, retention, and engagement.
Case Study: Disney Parks
Reimagining Disney Parks’ YouTube Presence
Developed a new content strategy for the @DisneyParks YouTube channel, shifting from overproduced brand videos to creator-style formats with clear audience value.Introduced authentic storytelling through cast member vlogs, ride POVs, and timely park updates. Trained internal teams on crafting strong titles, compelling thumbnails, and clear viewer takeaways.The result was a more human, engaging channel built on storytelling, consistency, and connection, and a 400x increase in video views.
Case Study: YouTube Creators
Bringing YouTube Closer to Its Creators
Partnered with the YouTube Creator Marketing Team to launch a channel that supported and engaged the creator community.Created and produced The Creator Show, a weekly infotainment series featuring platform news, creator interviews, and Q&A segments responding to audience comments.The series built strong buzz in the creator community and established the YouTube Creators channel as a key part of YouTube’s marketing strategy — a role it still plays today.
Case Study: Chad, Matt & Rob
Pioneering Interactive Storytelling on YouTube
Co-created the YouTube channel Chad, Matt & Rob, which pioneered interactive storytelling on the platform.Produced comedic “interactive adventures” that let viewers choose their own path, leading to over 100 million views.The channel was named G4TV’s Kings of Dot Comedy and partnered with major brands, including a campaign for Axe Shampoo.This work helped shape early creator-driven content on YouTube and demonstrated the power of innovation, audience engagement, and storytelling on the platform.
"I can’t recommend Rob’s services more highly! His creative vision is unmatched and he’s at the forefront of developments in the video space — top priorities for anyone looking to grow their channel. From his time managing social for celebrity pages to his roles at Disney and YouTube, he’s always shown immense passion for content creation, optimization, and creative concepting. Hiring him is a great strategic move you’ll see benefits from in no time." - Mia T.
About Rob
Rob Polonsky has been creating and shaping content on YouTube since the very beginning. As part of the comedy channel Chad, Matt & Rob, he helped pioneer interactive “choose‑your‑own‑adventure” videos earning over 100 million views and becoming one of YouTube’s original top creators.He went on to join YouTube, opening YouTube Spaces in Los Angeles, London, Tokyo, New York, and São Paulo, giving creators around the world free access to production resources. Later, on YouTube’s creator marketing team, he managed strategy for the YT Creators channel and hosted The Creator Show, interviewing top creators and celebrities about platform best practices.Rob then led YouTube and social strategy for Amazon Prime Video, and later, at Disney, managed a bi‑coastal creative team producing TikTok content and directed YouTube strategy for Disney Parks.Through See More of This, Rob now helps artists, performers, and creators make content their audiences can’t wait to see more of.
Personalized YouTube Coaching
Get direct, one-on-one support tailored to your channel. Whether it’s video ideas, analytics, thumbnails, or strategy, these sessions give you clarity and actionable next steps.
One-on-One Coaching
A one-off focused 45-minute session where we’ll dive into your goals and review your channel. Walk away with clarity and an action plan you can put into practice right away.
3-Session Coaching Package
Three 30-minute sessions you can schedule anytime. Ideal for those who want ongoing feedback, accountability, & deeper guidance across strategy, content, and growth.